Kia Motors, the Korean-owned motorcycle brand behind the likes of the Infiniti, Land Rover and Honda brands, will be going under in the United States in the next year after being acquired by a global motorcycle giant.
The Motorcycle Industry Association (MIA), the trade body for motorcycle manufacturing, said Kia would go under the brand name “Motorcycle Motorcycle” after the Japanese company completed the purchase of the US motorcycle brand Kawasaki.
Kia Motorcycles would no longer be known as Kia, but instead as KMA.
The Motorcycles Manufacturing Association said in a statement that the US purchase would “help Kia achieve global leadership in the segment and provide a better platform for the company to continue expanding into other areas.”
Kia Motors is known for its high-end, high-performance motorcycles, and KMA has become the global leader in the motorcycle industry in the US.
It is the second-largest motorcycle brand in the world, behind only Honda Motor Co.
The company said in February it was considering whether to keep its name in the country, but it is expected to keep the name “Kia” in the USA.
Earlier this month, Kia Motorcyclists, the official website of the company, announced that it would be taking its brand back from the KMA, and would no more be known by its original name.
The move to move KMA off the brand’s website comes after the motorcycle group’s board met last week to decide its future.
Its chairman, Haruo Matsuyama, said last week that KMA’s board had not given any decision about whether to remain a separate company.
Kia was founded in 1983 by Japanese motorcycle pioneer Toshiyuki Iwata, and in 2001, the company was bought by Kawasaki Motor Corp. The two companies merged in 2007.KMA, founded in 1968, has become one of the most successful motorcycle brands in the U.S. in recent years, having sold more than 1.3 million motorcycles and cars in 2015, according to the Motorcycle Association.
Kima Motors was the first Japanese motorcycle brand to sell cars in the States.
Its American-based brands include Kawasaki, Suzuki and Kawasaki Trucks.