The industry is dominated by three brands, according to research firm IDC.
In the UK, there are about six brands, including Johnson & Johnson and Johnson, which makes the Johnson & Johnson face masks and Tylenol, the pain reliever used in the US.
For China, there’s the Dongfeng cosmetics and the brand Tylerac, which is based in the country.
Here are some of the most common reasons for poor quality control: Bad quality control.
According to the IDC study, there were 2.4 million counterfeit medicines in China last year, and some manufacturers are using high-tech tools to stop counterfeits from appearing in their supply chains.
Bad marketing tactics.
It’s also a growing concern that many Chinese companies are not using quality control measures.
“They’re just trying to take advantage of the cheap labour available,” said Michael McEvoy, an assistant professor of Chinese and global marketing at the University of Southern California.
The Chinese government has started an anti-fraud campaign, which includes new measures to track quality control, but it’s unclear if these will be enough to stop the rise in counterfeit medicines.
One of the big issues is that the Chinese government wants to keep the costs of manufacturing cheap goods down, McEvo said.
China is also struggling with rising healthcare costs.
“You’ve got to be able to afford to buy something,” he said.
“That’s where the cost comes in.”
To reduce costs, some Chinese companies use high-volume logistics to get their goods to market, but some of them also import goods to China.
Not enough quality control tools.
There are a lot of counterfeit medicines and pharmaceutical products available in China, but only about 20% of them are tested for quality control by IDC, according a report in Business Insider.
What can be done?
The US and UK have already been working on their own measures to combat counterfeit medicines, and McEvoys said the Chinese industry has a lot to learn from them.
But McEvos said the biggest problem could be in the marketing of the brands, which have become increasingly popular in China.
“China is a global market.
It’s very important that Chinese companies can have the right product at the right price and with the right brand name, so that they can have a very positive image in China,” he explained.
How do you spot a counterfeit medicine?
This is where things get tricky.
If you have a prescription or an allergy medication for your skin, it’s probably counterfeit, said McEvoos.
So is it the same medication that you’re seeing in the supermarket or is it another fake?
If it’s the former, then it’s a risk that the medication may be counterfeit, McDevos said.
If the prescription is fake, you can’t be sure the brand is authentic.
And if the prescription isn’t authentic, then there is a chance it may not be a real product, he added.
Some of the counterfeit medicines are also made in China with the help of third-party manufacturers.
This means they can make them at home, McAvos said, and they can use them to sell elsewhere.
However, the quality control system in China can be very lax, and this is a problem that the country needs to solve, McEVOS said.