When Ashley Furnishings Industries (AFFI) announced a partnership with Green thumb Industries (GHI) to develop a new range of furniture products, it sparked an outcry from environmental advocates.
The product, which is made with recycled plastic and organic materials, is designed to help women and girls transition to a clean, sustainable life and help companies like Ashley move more sustainably.
GHI has said it aims to make a product that is “green, low impact, and safe.”
AFFI CEO Chris Taylor told Business Insider that the partnership with GHI was a “once in a lifetime opportunity” and that the company is confident in its product.
“GHI has an innovative and groundbreaking approach to sustainability that has enabled us to make this breakthrough,” Taylor said in a statement.
The company, which specializes in furniture and other industrial robots, said it’s using the GHI-branded Green thumb line to offer women a product with the same “green thumbs” quality that Ashley Furnishers offers to its employees.
The Green thumbs are “made from recycled plastic that can be easily recycled or recycled and reused,” according to a press release.
“They can be re-used, repurposed, and reused again,” the press release continued.
The GHI website offers a list of the products, which are made of recycled plastic, as well as information about what to look for when choosing the product.
AFFIs Green thumb products are currently available at the company’s stores and on Amazon.
In addition to Ashley Furnishes Industries, GHI also makes the Green thumb robotic vacuum, a device that can collect waste, recycle and recycle it for reuse, and is part of its eco-friendly waste management system.
GHIs website also says that AFFi uses recycled plastic to make “sustainable, biodegradable, compostable, recyclable, and biodegradeable” furniture, and it also uses recycled and recyclables to make other products.
“AFFIs entire product line is made from recycled, bioplastics and recycles.
In the future, GHIs products can be made from materials that are not biodegraded.
AFRI uses a range of sustainable materials to create their furniture,” GHI said in its press release announcing the partnership.
“As the GHIs platform matures, we will be providing more information on how our products are made and how they are sourced,” GHi added.
In February, GHi announced that it had signed a deal with Amazon to make the Green thumbs available on the company website.
Ashley Furnishing Industries has been a leading manufacturer of furniture since 2001.
In October, the company signed a five-year agreement with Amazon worth $3.2 billion, according to an investor presentation made to investors.
“This deal will provide us with a significant opportunity to drive innovation and growth in our industry,” said Ashley Furnisher Industries CEO Chris Wilson in a prepared statement.
“We will be able to offer a product at a much lower cost and more quickly than other manufacturers.”
The partnership between AFF and GHI is the latest in a series of moves by AFF, a publicly traded company, to use its stock market capitalization to advance its cause.
In January, the investment arm of the company, AFFE, raised a total of $10 million, and in May, the public company issued a $4.4 billion initial public offering.
The deal was approved by the SEC and was reported on by Bloomberg in August.